Management Team

Matthew P. Melucci – CEO and Founder »See Bio

Matthew Melucci is an award winning digital media specialist and founder of Pulse Digital Media. In addition to his work building digital strategies for businesses such as CNN and MTV, he lead his most recent social marketing company LoveCinema.com to be named a Red Herring Top 100 up-and-coming technology business in North America.

MATTHEW P. MELUCCI
CEO and Founder
Pulse Digital Media

Matthew Melucci is an award winning digital media specialist and founder of Pulse Digital Media. In addition to his award-winning work building digital strategies for businesses such as Beliefnet.com, CNN and Sonicnet/MTV, he led the social marketing company LoveCinema.com to be named a Red Herring Top 100 up-and-coming technology business in North America.

In the past 14 years, Melucci has founded and helped develop several other innovative companies with business models built around social interactions, technology and digital
promotions. His passion is in operating businesses online and developing innovative marketing, product and business strategies for smart companies.

In the past six years, Melucci helped build two of these pioneering Web sites focused on social media as a tool for marketing and community. The two companies are Houseparty.com (www.houseparty.com), started in 2005 and currently netting more than $18 million annually through partnerships with major companies such as NBC/Universal,Microsoft and TBS, and the recently launched film community at LoveCinema.com(www.lovecinema.com).

Melucci has also lead the build of social networking platforms for the award-winning spiritual site at Beliefnet.com, CNN.com’s iReport and Doubledown Media’s TraderDaily.com. Prior to this, he was one of the founders of Sonicnet.com, a premier music destination purchased by MTV for $152 million in 1999.

Melucci’s team of digital specialists introduced LoveCinema to the market via an application on Facebook called Celebrity Friends(http://apps.facebook.com/lovecinema/home) and quickly built a strong user-base there.They launched the community and released a wireless mobile application for iPhones in the span of one year. As a Red Herring Top 100 award winner, Melucci’s team beat out hundreds of other smart technology companies for LoveCinema’s innovative approach to social marketing and community building.

Melucci’s entrepreneurial philosophy is built on the notion that by identifying and aggregating highly influential audiences through smart technology and design and then
creating a community of fans around great content, business can open powerful channels for distributors and marketers to target these fans. What’s more it’s cost effective and
scalable for industries used to spending tens of millions of dollars on traditional ad campaigns.

Melucci has worked as an executive for large and medium-size corporations as well as start-ups and enthusiastically continues the course he set out on at Sonicnet.com back in
1996, striving to build new media businesses that challenge the conventions of industry by introducing tools that redefine the business-to-consumer and business-to-business experience.

In turn, these technologies boldly disrupt the foundations of media in the 21st century.

He is a writer and former journalist for publications including the San Francisco Chronicle/Examiner, Maxim magazine, Writer magazine, SF Magazine and numerous publications nationwide.

Since 2001, Melucci has served as an assistant professor of graduate level Media Studies and undergraduate Writing/Journalism at The New School in Manhattan.

 

Saran Kumar – Head of Technology »See Bio

Saran Kumar has spent over 15 years developing PC, web and mobile applications for clients all over the world. After obtaining his computer science degree from the University of Madras and working for a number of leading Indian software development companies, Mr. Kumar started his own development company in 2003.

Saran Kumar
Head of Technology

Saran Kumar has spent over 15 years developing PC, web and mobile applications for clients all over the world. After obtaining his computer science degree from the University of Madras and working for a number of leading Indian software development companies, Mr. Kumar started his own development company in 2003.

 

Mr. Kumar and his team have developed more than 700 applications in more than 14 languages and 30+ platforms and solutions including Drupal, WordPress, PHP, .NET, Ruby on Rails, CMS Mambo, Joomia, oScommerce, Zen Cart, vTigerCRM, Sugar CRM and MediaWik. Mr. Kumar’s application and web development includes blog networks, social communities, social networking, search engines, E-commerce, mobile applications, portals, shopping carts and Content Management Systems.
 
Mr. Kumar works with 85+ developers, of which more than 80 percent possess master’s degrees in computer science or engineering.

 

Todd Sobrado — SEO and Optimization Specialist »See Bio

Todd Sobrado
SEO and Optimization Specialist
Todd Sobrado has been in the software development industry for more than 16 years. Mr. Sobrado has years of experience as a project manager, business analyst and an Internet marketer working on projects of all shapes and sizes. He successfully completed projects for clients in financial services, medical, automotive, retail, industrial and technology, as well as government industries. For the past 13 years, he has worked on digital development projects for clients throughout the United States and around the World.
 
More recently, Todd has been helping software development clients define and implement their online marketing strategies. He areas of focus include search engine optimization, local search, pay-per-click advertising, social media marketing, email marketing, web analytics and e-commerce shopping fees. He is also certified in Google AdWords Qualified Individual, Advanced Search; Google AdWords Qualified Individual, Advanced Display; and Google Analytics Qualified Individual.
 
His current area of interest is growth.

Todd Sobrado has been in the software development industry for more than 16 years. Mr. Sobrado has years of experience as a project manager, business analyst and an Internet marketer working on projects of all shapes and sizes. He successfully completed projects for clients in financial services, medical, automotive, retail, industrial and technology, as well as government industries. For the past 13 years, he has worked on digital development projects for clients throughout the United States and around the World.

 

Frank C. Tortorici — Director, Communications and Marketing »See Bio

Frank Tortorici is a veteran communications executive with experience developing content and strategy for public and media relations campaigns for global products and organizations. He specializes digital and social media marketing, financial/business media relations, local arts/entertainment media, website content, and crisis communications. He was the director of communications for two decades for The Conference Board, the global business research and membership network.

Frank Tortorici is a veteran communications executive with experience developing content and strategy for public and media relations campaigns for global products and organizations. He specializes digital and social media marketing, financial/business media relations, local arts/entertainment media, website content, and crisis communications. He was the director of communications for two decades for The Conference Board, the global business research and membership network.

 

Coulson Duerksen — Director, Client Services »See Bio

Coulson Duerksen is a digital media veteran. With a background in content, marketing, business development, and digital strategy, Ms. Duerksen has held top positions with media companies since 1998 driving the launches and growth of many popular, mainstream consumer websites such as Discovery.com, RevolutionHealth.com, LoveCinema.com and dLife.com.Ms. Duerksen has also run strategy divisions for full-service agencies in Washington, DC and New York where she has shaped the digital strategies for such diverse clients as Meredith Corporation, General Mills, Lifescript, Genentech, The American College of Cardiology and more.

Her areas of expertise include:

  • Digital Strategy and Execution
  • Content Strategy and Creation
  • Digital and Social Media Marketing
  • Digital and Mobile Product Strategy
  • Project and Team Management
  • New Product Development

Coulson Duerksen is a digital media veteran. With a background in content, marketing, business development, and digital strategy, Ms. Duerksen has held top positions with media companies since 1998 driving the launches and growth of many popular, mainstream consumer websites such as Discovery.com, RevolutionHealth.com, LoveCinema.com and dLife.com.

Ms. Duerksen has also run strategy divisions for full-service agencies in Washington, DC and New York where she has shaped the digital strategies for such diverse clients as Meredith Corporation, General Mills, Lifescript, Genentech, The American College of Cardiology and more.

Her areas of expertise include:

  • Digital Strategy and Execution
  • Content Strategy and Creation
  • Digital and Social Media Marketing
  • Digital and Mobile Product Strategy
  • Project and Team Management
  • New Product Development

 

Antonina Guarino — Associate, Marketing »See Bio

Antonina has 13 years experience in digital media and marketing communications. She specializes in strategic marketing within the luxury, medical, and financial sectors. A skilled communicator and presenter, Antonina launched the Harvard Club of New York City’s digital presence and managed the modernization of the brand. A published writer, Antonina’s strong brand insights place emphasis on best practices in digital and social media in order to enhance consumer engagement and strengthen brand value.

ProfpicAntonina has 13 years experience in digital media and marketing communications. She specializes in strategic marketing within the luxury, medical, and financial sectors. A skilled communicator and presenter, Antonina launched the Harvard Club of New York City’s digital presence and managed the modernization of the brand. A published writer, Antonina’s strong brand insights place emphasis on best practices in digital and social media in order to enhance consumer engagement and strengthen brand value.

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